This book will appeal to the following audiences, in order of probable commercial importance:
1) The millions of tourists who visit the ravens at the Tower of London every year and would like to know more about them.
2) Scholars of folklore and human-animal relations, fields where the author has already published extensively and is well known.
3) Readers who are interested in the development of myth, whether on a scholarly or popular (i.e., New Age) level.